Quarterly Digital Content Trends Q2 2017
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The 20,000 Foot View: In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between 2016 and 2017 across music, video, games and social.
Key Findings
- YouTube continues dominate streaming music activity with active user (WAU) penetration, but is flat across the markets
- Spotify shows strongest rate of growth of the music apps surveyed, up in 2016 to in 2017Facebook’s base is stable at
- Snapchat registered WAU growth, up from in to in 2017
- Most of growth was driven by the where penetration hit is experiencing both internationally and in its territory the US, growing from WAU penetration between 2016 and
- Candy Crush WAU base fell from in to in 2017
- Free streaming penetration over the period was at as were music subscriptions
- Streaming video is evolving at a relatively rate across all platforms and
- Facebook video closing the gap on YouTube, an point gap in 2016 a gap in 2017
- PC gaming from monthly penetration in 2016 in 2017
- Mobile gaming as a whole are down, an early warning sign that are approaching ‘peak attention’
Companies and brands mentioned in this report: Amazon Prime Video, Amazon Prime Music, Apple Music, Candy Crush Saga, Clash of Clans, Clash Royale, Deezer, Dubsmash, Facebook, Facebook Messenger, Game of War, Google Play Music All Access, Instagram, MARVEL Contest Of Champions, Minecraft, Mobile Strike, Musical.ly, Netflix, Pinterest, Pokemon Go, Snapchat, Soundcloud, Spotify, Supermario Run, Tidal, Twitter, WhatsApp, YouTube