Q4: 2016 Streaming Music Market Update Competition Is Hotting Up
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The 20,000 Foot View: 2015 was the year in which streaming music came of age but 2016 was the year when it hit the long anticipated milestone of million subscribers, transforming the global recorded music business. 2016 was defined by accelerated subscriber growth, steady global expansion, new competition and strengthening streaming brand identities. Mobile was the catalyst for growth in the earlier days of paid streaming and is now its defining component. This report deep dives into streaming music app usage, exploring behaviours, audiences and cross-app usage.
Key Findings:
- The global music market grew by billion 2016 to reach billion with of that revenue occurring in
- In December global streaming subscribers hit million
- Spotify closed the year with million subscribers, with million and Deezer with million
- Apple and together account for of the music streaming subscriber base
- YouTube is most widely used streaming app music with Weekly Active Users penetration
- Spotify has Amazon and Apple Music
- YouTube for has the highest penetration among olds
- Spotify leads penetration across all English speaking ranging from in the UK to in Canada
- The Amazon Music mobile app has helped strong usage in the US the UK and WAU penetration of Spotify WAUs are also Amazon Prime Music WAUs of Apple Music WAUs are also Spotify WAUs
Companies and brands mentioned in this report: Amazon Prime Music, Anghami, Apple Music, Deezer, Google Play Music All Access, MelON, Napster, QQ Music, Spotify, Soundcloud, Tidal, YouTube