In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximise their benefits while mitigating the risk of alienating users. A slew of companies is pouring into meet the demand of this growing marketplace, each with their own specific competencies, strengths and weaknesses. To provide a quantitative evidence base of push notification performance, MIDiA Research acquired and aggregated data from            leading app notification vendors, who represent over            apps globally. 

Companies mentioned in this report: Accengage, Appboy, Donky, Kahuna, Localytics, Urban Airship