Profiling The Paid Content Consumer Music Still Leads In A Niche But Growing Sector
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The 20,000 Foot View
Paid content used to be one of the web’s backwaters. Change, however, is afoot, thanks to innovations such as app stores, tablets and media streamers. Music, video, games and books all compete for attention and wallet share on consumers’ connected devices. Now, with an ever-growing number of consumers willing to pay for downloads and subscriptions, the paid content marketplace is finally achieving meaningful scale.
Key Findings
-
of consumers pay for some form of digital content
- The US the highest rate of paid penetration at
- Music downloads the most widely purchased content with penetration
- Music subscriptions still outpaced by downloads, but subscriptions have already overtaken video
- Mobile reinvented games’ market, with games accounting of the top grossing mobile globally
- Mobile apps the youngest paid audience, while have the oldest
Companies mentioned in this report: Spotify, Amazon, Apple, Netflix, Google, Deezer, Rhapsody, Hulu, Hachette, Scribd, Oyster, Facebook, Roku, Pandora