Reports Games

Profiling Chinese and Indian Gamers

Karol Severin
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The 20,000 Foot View:  Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than            penetration, make no mistake – the gamer niches in both China and India already dwarf the English-speaking markets regarding number of users.   

Key Findings

               of Chinese consumers play mobile games every week            of Chinese mobile gamers have three or more digital subscriptions            of Chinese mobile gamers are video subscribers
  • Chinese gamers            more equally gender distributed than            gamers as well as gamers            English markets
  • The Chinese            consumption landscape is dominated by            players, but banned services are            being used among gamers
  • Only            of            PC gamers are between            years           
    •            of Indian consumers play mobile games every month            of Indian mobile gamers have three or more digital subscriptions, compared to            consumer average 
  • Mobile messaging            social media dominate among weekly            activities of mobile gamers in            and India
  • Indian mobile            skew male, compared to English-speaking            where mobile gamers skew female

Companies and brands mentioned in this report: Amazon prime music, Amazon prime video, Apple Music, Baidu Music, Bigflix, Ditto TV, Eros, Facebook, Facebook Messenger, Gaana, Hike, Hotstar, Hungama, Instagram, Iqiyi, Kugou, Kuwo, Netease, Netflix, Pinterest, QQ, QQ Music, Raaga, Saavn, Snapchat, Spotify, Star TV, Sohu Video, Tencent, Twitch, Twitter, WeChat Weibo, Whatsapp, Wynk, Xami, YouTube, Youkou Tudou