Pokémon Go User Deep Dive Life After The Hype
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20,000 Foot View: With over million downloads and million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is still performing strongly. Although niche by overall digital measures, the Pokémon Go player user base has a sizeable foothold, and behavioural traits that make it a compelling addressable audience for digital content providers.
Key Findings:
-
of UK consumers play Pokémon Go monthly
of UK Pokémon Go players are male
of UK Pokémon Go players are between and years old
- Pokémon Go niche among Mobile Gamers, with playing the game every month of Pokémon Go players have made more than one in-app purchase within the game
- Pokémon Go are valuable paid content consumers, paying for more than three subscriptions, compared to of all of Pokémon Go players use three or more mobile messaging platforms monthly, compared to a consumer average of Pokémon Go players follow four or more stories from brands or TV companies on Snapchat compared to of consumer average and of mobile gamers
- Location-based ‘long-play’ like Pokémon Go have the to accelerate smart watch adoption
Companies mentioned: Android, Apple, Google, King, Niantic, Pokémon, Pokémon Go, Snapchat, Spotify, YouTube