Not all social entertainment behaviour is created equal Audience deep dive

Get full access to this report and assets
New to MIDiA? Get in touch with our client success specialists to purchase this report and gain a competitive edge today.
This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and entertainment consumption.
It looks at data from nine markets, featuring segments of social platform users and the audiences of different forms of entertainment, as well as fandom behaviours and monetisation opportunities.
The data was collected in 2022, 2022, and 2023 from the following markets: US UK Australia Canada Germany France Sweden Japan Mexico and India