Not all social entertainment behaviour is created equal Audience deep dive

Hanna Kahlert

July 2023

Social is an integral part of entertainment consumption

This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and entertainment consumption.

It looks at data from nine markets, featuring segments of social platform users and the audiences of different forms of entertainment, as well as fandom behaviours and monetisation opportunities.

The data was collected in 2022, 2022, and 2023 from the following markets: US UK Australia Canada Germany France Sweden Japan Mexico and India

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