Nightlife in the new normal Remote work shifts the entertainment balance
Our clients have full access to all of our reports. Clients can log in to read this report. Click here to become a client. Alternatively, you can purchase this individual report.
20,000 foot view: Coronavirus pandemic work patterns are now ingrained in the United States, where of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on both digital and in-person entertainment compared to those who commute. Entertainment companies must monitor and action this development and its effects to remain relevant and competitively positioned.
Key insights
-
of US consumers work from home, and commute five or more days weekly
- Hybrid working niche at penetration, but its skew suggests future growth
- Commuters spend time on music, video steaming, games combined than home workers
- Work from adversely impacts music the most, home workers spend less time to music than commuters
- Weekly, consumers more than times longer on entertainment hours) than nightlife hours)
- Time spent nightlife increases with annual income until approximately after which the of increase effectively plateaus
- Live performances more popular among higher earners, at least partially insulate the sector from the recession
- Commuters spend time on nightlife than home
- Nightlife follows bell curve with age, where oldest and youngest consumers are engaged
- By contrast, spend the most time weekly on music, video streaming, and
Companies and brands mentioned in this report: Apple Music, Apple TV, Amazon Music, BTS, Disney+, J Balvin, McDonald’s, Netflix, Nike, Roblox, Saweetie, Thursday Night Football, Travis Scott, Twitter