Reports Entertainment and Fandom

Nightlife in the new normal Remote work shifts the entertainment balance

Tatiana Cirisano and Perry Gresham
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Coronavirus pandemic work patterns are now ingrained in the United States, where            of consumers work from home and a fifth are hybrid workers. In the ‘new normal’, home workers spend less time on both digital and in-person entertainment compared to those who commute. Entertainment companies must monitor and action this development and its effects to remain relevant and competitively positioned.

Companies and brands mentioned in this report: Apple Music, Apple TV, Amazon Music, BTS, Disney+, J Balvin, McDonald’s, Netflix, Nike, Roblox, Saweetie, Thursday Night Football, Travis Scott, and Twitter