NFTs and entertainment Opportunity assessment

Karol Severin

January 2022

NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies that wish to soberly assess the opportunities that NFTs can bring. This report aims to help with just that. It examines the size of the addressable audience for NFTs, demographics, and overlaps across gamer segments and wider entertainment sectors. If you are thinking about NFTs (or trying to answer whether you should think about them) – then this report is for you.

Companies and brands mentioned in this report :Among Us, Animal Crossing, Apex Legends, Assassin’s Creed, Axie Infinity, Call of Duty, Discord, Fall Guys, Far Cry, FIFA, FreeFire, Grand Theft Auto, League of Legends, Madden NFL, Minecraft, Meta, NBA Player Unknown Battleground, Pokemon, Red Dead Redemption, Roblox, Rocket League, Sea of Thieves, Spider-Man, Splitgate, Super Mario, Tiktok, Twitch, Valheim, Valorant

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.