NFTs and entertainment Opportunity assessment
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The 20,000 foot view: NFTs are taking the media and entertainment worlds by storm, but we are still, arguably, in early-adoption stages. The media and supply-side frenzy is kicking in, posing more noise and challenge for companies that wish to soberly assess the opportunities that NFTs can bring. This report aims to help with just that. It examines the size of the addressable audience for NFTs, demographics, and overlaps across gamer segments and wider entertainment sectors. If you are thinking about NFTs (or trying to answer whether you should think about them) – then this report is for you.
Key Insights
- NFT interest a solid niche: of consumers scarce digital items and collectables but just are very interested
- Only of are familiar with the term token (NFT)’, meaning there is a large educational and promotional for the concept
- Longer term, addressable market will grow through enthusiasts aging; more earning opportunities, more time spent in digital realms
- Gamers show strong overlap with NFTs, as number of segments are showing NFT appeal, with esports attendees in-game item buyers being the NFT-inclined segments
- NFTs appeal majority of players among nine our tracked games communities, with and Valheim players leading at respectively
- Players of successes, such as Valorant, Valheim, and FreeFiremost, are interested in but staples, like Call of and GTA, have a larger
- Across entertainment, appeal is the strongest for in the intersection between digital and fandom
- In music, appeal highest to live music particularly live music concert streamers, hip hop being the most music genre
- In sports, appeal highest among live sport sports betters and merchandise buyers the highest over-indexing among fight
- Anime is most over-indexing genre for NFT in video, with of anime finding NFTs appealing compared to consumer average
- Successful long-term strategies will focus on driving first and monetisation second
- The metaverse a path for social media compete with games for NFT
Companies and brands mentioned in this report :Among Us, Animal Crossing, Apex Legends, Assassin’s Creed, Axie Infinity, Call of Duty, Discord, Fall Guys, Far Cry, FIFA, FreeFire, Grand Theft Auto, League of Legends, Madden NFL, Minecraft, Meta, NBA Player Unknown Battleground, Pokemon, Red Dead Redemption, Roblox, Rocket League, Sea of Thieves, Spider-Man, Splitgate, Super Mario, Tiktok, Twitch, Valheim, Valorant