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Next Generation Apps The Rise Of Mobile Life Ecosystems

Karol Severin
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20,000 Foot View: The world of mobile is undergoing a seismic shift. It used to be that the smartphone platform world was largely understood in terms of a couple of big operating systems (iOS and Android) and their respective app stores. But now a succession of apps have emerged as platforms that exist both within and across OS boundaries. Messaging apps, Facebook, eBay etc are all breaking down the barriers that existed between siloed app experiences in order to become de facto Operating Systems in their own right. Consumers are spending more of their digital-life time on mobile and each of these Mobile Life Ecosystems want as much of it as possible to go through them. The ongoing consolidation of mobile experiences will affect everything from infrastructure and development through distribution to content itself. Either prepare now or be left behind.

Key Findings

  • Apps and            infrastructure are transforming, enabling large            companies to start creating platforms            both operate within and straddle            iOS and Android ecosystems
    •            of consumers are weekly users of Facebook Messenger, compared to            of consumers who are iOS users, and            who are Android users 
  • First came            web, apps, social and messaging            Now we are entering an            of next generation apps paving            way for Mobile Life Ecosystems
  • The next            apps revolution is happening on            levels of the app economy            infrastructure through distribution to content
  • Apple and            will increasingly integrate individual app            into their base OS functionality,            for utility apps
  • This deeper            of app functionality into core            platforms will push many app            from            companies into            suppliers
  • Large technology            such as Apple, Amazon and            will emerge as winners in            next gen app revolution
  • Opportunity also            for large single-purpose services (such            music and video) to foster            own self-contained mobile ecosystems

Companies mentioned in this report: Alphabet, Amazon, Apple, Disney, Facebook, Google, Instagram, LinkedIn, Microsoft, Minecraft, Netflix, Skype, Snapchat, Spotify, Tencent, Uber, WhatsAppÂ