Music Subscriber Market Shares 4.0 Subscriptions Decouple from Revenue
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The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from 2015 to 2020 and annual label trade revenue from full year 2015 to full year 2019 for streaming services across different markets. The Excel dataset also includes ad-supported service-level data by country and an extensive consumer survey dataset.
Key Insights
- Music subscriber is becoming detached from subscription growth. Label trade revenues for grew by in 2019, while growth was over the same
- Global subscriber is accelerating, reaching million in a net increase of million to million one year earlier
- The competition consolidating; the top five (Amazon, Google, Spotify and Tencent) accounted of global market share in up from one year earlier
- Spotify continued dominate the global market with million 2020 subscribers representing market
- Google (YouTube and Google Play Music) and Music were the two fastest-growing streaming services, increasing and respectively
- In descending Apple Music, Spotify, and Amazon Unlimited have the highest share weekly users that are also users
- The US of global subscription revenue in up from in 2018, but share of subscribers fell from 2019 to in 2020, while revenue per user rose
- There were music subscribers in the US 2020, with Apple leading at share and Amazon, Google and all gaining market share
- Australia’s subscription represents one ofSpotify’s highest market however, that is significantly down a high of in 2017
- The UK million subscribers in 2020, adding subscribers million) over 2019 than million), with Spotify at market
- France’s subscriber grew at almost exactly the rate as the UK, resulting million subscribers in 2020 but slower revenue growth and thus average revenue per user
- Germany had subscribers at the end of up from one year earlier with Spotify leading at market
- Japan is the streaming curve, with its subscribers representing just penetration, and rates slow for this modest of adoption, up just
- China is market to watch, with million making it the world’s second market in subscriber terms, and low average revenue per user, is accelerating
Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Amazon Music, Anghami, Apple, Apple Music, AWAL, d Hits, Deezer, Gaana, Genie Music, Google, Google Play Music All Access, Hungama, Jio Saavn, KKBox, Line Music, MelON, Napster, Netease, Pandora, Sirius XM, Soundcloud, Spotify, Tencent Music Entertainment, Tencent, Tidal, Vkontakte, Yandex, YouTube, YouTube Music, Wynk, Xiami