Reports Music

Music Subscriber Market Shares 4.0 Subscriptions Decouple from Revenue

Report by Mark Mulligan
Cover image for Music Subscriber Market Shares 4.0
Synopsis PDF PowerPoint Excel

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from XXX 2015 to XXX 2020 and annual label trade revenue from full year 2015 to full year 2019 for XXX streaming services across XXX different markets. The Excel dataset also includes ad-supported service-level data by country and an extensive consumer survey dataset.

Key Insights

  • Music subscriber growth is becoming detached from subscription revenue growth. Label trade revenues for subscriptions grew by XXX in 2019, while subscriber growth was XXX over the same period
  • Global subscriber growth is accelerating, reaching XXX million in XXX 2020, a net increase of XXX million compared to XXX million one year earlier
  • The competition is consolidating; the top five (Amazon, Apple, Google, Spotify and Tencent) accounted for XXX of global market share in XXX 2020, up from XXX one year earlier
  • Spotify continued to dominate the global market with its XXX million XXX 2020 subscribers representing XXX market share
  • Google (YouTube Music and Google Play Music) and Amazon Music were the two fastest-growing global streaming services, increasing XXX and XXX respectively
  • In descending order, Apple Music, Spotify, and Amazon Music Unlimited have the highest share of weekly users that are also daily users
  • The US represented XXX of global subscription revenue in 2019, up from XXX in 2018, but its share of subscribers fell from XXX in XXX 2019 to XXX in XXX 2020, while average revenue per user rose
  • There were XXX million music subscribers in the US in XXX 2020, with Apple leading at XXX market share and Amazon, Google and Spotify all gaining market share
  • Australia’s subscription market represents one ofSpotify’s highest market shares XXX however, that is significantly down from a high of XXX in XXX 2017
  • The UK had XXX million subscribers in XXX 2020, adding more subscribers XXX million) over 2019 than 2018 XXX million), with Spotify at XXX market share
  • France’s subscriber base grew at almost exactly the same rate as the UK, resulting in XXX million subscribers in XXX 2020 but with slower revenue growth and thus falling average revenue per user
  • Germany had XXX million subscribers at the end of XXX 2020, up XXX from one year earlier and with Spotify leading at XXX market share
  • Japan is behind the streaming curve, with its XXX million subscribers representing just XXX penetration, and growth rates slow for this modest level of adoption, up just XXX is the market to watch, with XXX million subscribers making it the world’s second largest market in subscriber terms, and despite low average revenue per user, growth is accelerating

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Amazon Music, Anghami, Apple, Apple Music, AWAL, d Hits, Deezer, Gaana, Genie Music, Google, Google Play Music All Access, Hungama, Jio Saavn, KKBox, Line Music, MelON, Napster, Netease, Pandora, Sirius XM, Soundcloud, Spotify, Tencent Music Entertainment, Tencent, Tidal, Vkontakte, Yandex, YouTube, YouTube Music, Wynk, Xiami

Unlock critical media insight and intelligence for competitive advantage

Become a Client
Already a client? Login to read this report

Or, purchase this report

Purchase this report