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Music Streaming Services Market Shares H1 2018 Subscriber Share Update

Report by Mark Mulligan
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The 20,000 Foot View:  This report provides a global level mid-year update to MIDiA’s Music Subscriber Market Shares report, presenting        2018 figures.

Key Findings

  • Music subscribers grew by        in the first half of 2018 to reach        million, up from        million at the end of 2017
  • Growth is steady rather than strongly accelerating – there were        million net new subscribers added year-on-year (YoY) between        2017 and        2018, compared to        million between        2016 and        2017
  • This indicates growth remains on the faster-growth midpoint of the S-curve
  • Between them, Spotify Apple Music and Amazon accounted for        of all global music subscribers at the end of        2018
  • Spotify once again maintained global market share of        the same as in        2017, with        million subscribers
  • Apple added two points of market share, up to        and up three points YoY, with        million subscribers
  • Across Prime Music and Music Unlimited Amazon added just under half a point of market share, stable at        with a combined        million subscribers
  • Google performed strongly, adding        million subscribers in the period.
  • In Japan, Line Music experienced solid quarterly growth to reach one million subscribers
  • In South Korea MelOn had a dip in        but recovered in        to finish slightly above        2017 with        million subscribers
  • In the US Pandora had a solid six months, adding        million subscribers 

Companies and brands mentioned in this report: Amazon, Amazon Prime Music, Amazon Music Unlimited, Apple, Apple Music, Google, Google Play MusicLine Music, MelON, , Pandora, Spotify

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