During the last decade Brazil underwent great economic advances, removing a considerable part of its population from poverty, placing them into the consumer market. Now, these Brazilian citizens aspire to smartphones and tablets in order to access digital content and services. However, many Brazilians, particularly younger ones, have grown accustomed to accessing music illegally, thus creating the key challenge of persuading them to switch to legitimate alternatives. Nonetheless the market opportunities that Brazil presents to the global music industry remain compelling.

Companies mentioned in this report : Soundcloud, Spotify, YouTube, Apple