Music market subscriber shares 2021 Growth is not letting up yet
The 20,000 foot view: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report, with quarterly data (from 2015 to 2021) and annual label trade revenue (from FY 2015 to FY 2020) for more than streaming services across different markets. The Excel dataset also includes an extensive consumer survey dataset.
- At the of 2021 there were million subscribers globally – up million one year earlier, and faster than the prior year
- Spotify continues have the largest music subscriber with its million 2021 subscribers of the global total
- Though Apple still had the second largest base in 2021 million), it the slowest growing of the five DSPs
- Amazon Music’s base grew by in the up to 2021, reaching million a market share
- Despite being to China, Tencent Music Entertainment the fourth largest subscriber base globally in 2021
- YouTube Music was the fastest growing top DSP in the months leading to 2021, increasing to reach subscribers
- Spotify commands highest levels of weekly active (WAUs), daily active users (DAUs), paid users across the pure-play DSPs
- Spotify leads million strong US subscription market, market share, followed by Apple Amazon
- Spotify’s million subscribers gives it one of highest market shares anywhere in world and Apple being a second with million
- UK subscribers from 2019 – 2020) to – 2021), with revenue growth a similar trajectory
- Germany’s million make it the third largest globally of total), while it the fourth largest subscriber base million
- Melon dominated Korea with a market share, YouTube quadrupled subscribers between 2019 2021 to become a strong placed player
- Japan is only major music market globally Amazon is the leading DSP, its million subscribers in 2021 market share
Companies and brands mentioned in this report: Amazon Music, Anghami, Apple Music, AWA, Deezer, Gaana, Genie Music, YouTube Music, Hungama, Jio Saavn, Line Music, Melon, Napster, NetEase, Pandora, SoundCloud, Spotify, Tencent Music, Tidal, VKontakte, Wynk, Xiami, Yandex
- All refer to label trade revenues royalties paid for master recordings).
- Subscriber additions to net additions and do reflect churned subscribers.
- For ease reading, digital service providers (DSPs) typically shortened. Importantly, this means all references to YouTube refer YouTube Music Premium, rather than main YouTube app, unless otherwise