As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied. Consumer behaviour is fragmenting, thus incentivising the music industry to diversify use cases, and the next generation of consumers are showing a higher preference for lean-forward and lean-in experiences than previous generations. The data in this report is taken from MIDiA’s            2021 consumer survey. The countries covered in this report are the US, UK, Canada, Australia, Germany, France, Sweden, Brazil and South Korea.

Companies and brands mentioned in this report :Amazon Prime Music, Apple Music, Deezer, Discord, Facebook, Instagram, Instagram Reels, Justin Bieber, Mixcloud, Napster, NetEase Cloud Music, Snapchat, SoundCloud, Spotify, Tencent Music Entertainment, The Weeknd, TikTok, Twitch, Twitter, YouTube, YouTube Shorts