Music Consumer Behaviour Q2 2019 Fragmentation and Disruption
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The 20,000 Foot View: This report presents key trends and analysis from MIDiA’s quarterly Music Brand Tracker survey, including places of listening, streaming music activities, radio, demographics, streaming app users, time spent listening and top streamed artists.
Key Findings
- YouTube and dominate streaming app weekly active (WAUs)
- Amazon is up ground in third place across all of its tiers a unique, deduplicated user basis)
- YouTube has lowest weekly-to-daily use ratio while Music has the highest
- Amazon Prime WAUs have the oldest average at
- Music radio penetration is around half of of overall radio, which on other hand retains mass market with WAU penetration
- Podcasts are an important part of the landscape, with of consumers using weekly and more than three of those also using them
- Radio audiences also aging, with an average of compared to for streaming
- YouTube for has overtaken radio in Spain compared to for monthly users but radio leads in all tracked markets
- In-car leads listening with followed by phone at
- Smart speaker trails home stereo listening at this is where the momentum
- Just of stream full albums
- Streaming music spend an average of minutes to music during each listening
- TikTok penetration modest at but adoption among users aged is much higher, to
Companies and brands mentioned in this report: Amazon Music Unlimited, Amazon Prime Music, Apple Music, ByteDance, Deezer, Google Play Music, Instagram, iTunes Store, Napster, Spotify, TikTok, Your Daily Drive, YouTube