Mobile Gamer User Profile Mobile Is The Unifying Factor For Gamers
Get full access to this report
Request access to read the full report and assets.
Whatever your digital content proposition, mobile gamers comprise a significant share of your user base. The segment is not only important due to its sheer size and app economy value, but also because it straddles otherwise diverse components of the digital entertainment landscape, be it video, music, or messaging. While this means there are significant differences across the sub-segments of mobile gamers, they do share common behaviours, such as a high digital engagement across the entertainment service spectrum and the fact that the vast majority of monthly active mobile gamers are also active weekly. Mobile gamers are growing in size and diversity, as the advent of new distribution channels like messaging apps pushes the segment further towards mainstream.
Companies and brands mentioned in this report: Apple Music, Call Of Duty, Candy Crush, Clash Of Clans, Clash Royale, Deezer, Facebook, Instagram, Messenger, Minecraft, Pinterest, Snapchat, Solitaire, Spotify, Tencent, Tidal, Twitch, Twitter, YouTube
Already a MIDiA client? Login here
Get full access to this report and assets
If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.
Our client subscriptions include:
- Full access to our extensive report catalogue
- Best in class insights and data
- Direct analyst guidance