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MIDiA Research 2020-2027 Global Music Forecasts Volume Trumps Value as Emerging Markets Dominate Growth

Mark Mulligan
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This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and a detailed methodology statement.

Key findings

  • In retail            the global recorded music market            worth            billion in 2019, up                       billion in 2018
  • Revenues will                       million in 2027 in retail            and            billion in trade terms
  • The combined            of            and the subsequent recession            be to slow trade revenue            to            in 2020
  • Between 2019            2027 North America will account            just            of subscriber growth but            streaming revenue growth, but Asia            will drive            of subscriber and            revenue
  • Rest of            Asia Pacific and Latin America            account for            of subscriber growth            2019 and 2027 but just            revenue growth
  • Subscriptions accounted                       of streaming revenue in 2019.            2027 this share will have            to            due to a combination            declining subscription ARPU and the            of ad supported
  • The dominant            of the US in the            streaming landscape will accentuate by            when it will represent            of            though only            of subscribers