Media consumption Lockdown’s attention boom
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The 20,000 Foot View: 2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions created a boom in entertainment consumption, throwing up a mixture of intuitive trends and unexpected winners.
Key insights
- Audiences filled of their additional of time lockdown consuming more entertainment. Overall consumption time increased by between and 2020
- Video consumption most over lockdown, up to average weekly hours
- Non-music audio less time than video hours) surged in relative terms thus its share of media time, music added half as much
- Games was second biggest gainer of time video, growing by to add whole weekly hour of time
- Audiobooks gained by compared to for podcasts just for streaming music
- Audiobooks and combined share of audio time by
- Music streamers lockdown looking to do something with their extra spare time, audiobook time more than music
- Weekly radio decreased their radio listening by their behaviour both away from as a whole and to
- Traditional TV time was up hours, but
- audiences spent more time watching on demand resulting in traditional TV losing video time
- Mobile gamers their average time gaming across platforms by while computer and gamers increased by just and
- As life to some normality post-pandemic, the time and spend enabled by will recede. This coming ‘attention will affect all entertainment companies may be compounded by an recession
Companies and brands mentioned in this report: Audible, Amazon, Amazon Music, Disney+, Instagram, Netflix, Spotify, TikTok, Twitch