Mapping Daily Active Gamers Across Platforms Diversity Is The Name Of The Game
20,000 Foot View: The Daily Active User (DAU) is a common engagement metric, often used in gauging companies’ performance and value. In gaming, DAUs vary markedly across mobile, PC, console and social. The differences are seen in penetration rates, demographics, engagement and spending trends. As the silo walls between gaming formats gradually break down, the DAU measure will be increasingly used in a cross-format, cross-platform context. To assign value to the DAU accurately in the always-on world, it is important to remain aware of the nuances daily gamers’ carry on each format.
of consumers play mobile games daily, which represents of monthly active mobile gamers.
of consumers play PC games daily, which represents of monthly active PC gamers
of consumers play console games daily, which represents of monthly active console gamers
- The US and Brazil have the highest DAU gamer penetration across all formats
- German gamers have the lowest monthly to daily user ratio of social DAU gamers and of mobile DAU gamers are female, compared to of PC DAU gamers and of DAU console gamers who are male of daily mobile, of daily console and of daily PC gamers spend less than hours per week and no more thab dollars per month on gaming of DAU console gamers spend more than per month on gaming, compared to of daily mobile gamers and of PC Gamers
- Mobile gaming is driving the emergence of a new tier of hardcore casual gamers
Companies and brands mentioned in this report: Activision, Facebook, King, Messenger, Microsoft, Minecraft, Nintendo Switch, PlayStation, Psyonix, Rocket League, Scorpio, Tencent, Xbox