In-game spending Cross-entertainment product strategy

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In-Game Spending
The 'why' and 'what' behind in-game spending
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Karol Severin

April 2021

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers. Integrating cross-entertainment thinking into games product strategy and games design will be crucial to long-term competitive differentiation and revenue diversification for games companies.

Companies and brands mentioned in this report: Discord, FaceTime, GTA, Instagram, Microsoft, Roblox, Snapchat, TikTok, Twitch, Voicemod, YouTube

Note: MIDiA’s definition of global games revenue excludes hardware and any subscriptions purchased outside games.

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