How Consumers Adopt Technology Why The S-Curve Rules
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The 20,000 Foot View Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling technologies to reach global scale and mainstream adoption within their addressable audiences at a far faster rate than ever before. By understanding where new technologies are on their respective growth trajectories, we can better understand how they are likely to impact existing business models and markets. Key Findings
- Humans behave highly predictable ways when adopting technologies, and are defined by of personality types and their to technology and to risk
- There are key types of technology adopters: Early Adopters, Early Followers, Late Laggards
- Consequently, new follow remarkably similar patterns of most often mapping to an growth pattern
- Consumers are technology at ever faster rates
- It took for radio to reach ubiquitous but just years for the and years for smartphones
- Mobile app are enabling technologies like messaging to reach mainstream penetration in a few years
- Artificial growth like paid app installs and price promotions can skew growth, adoption will drop back down the incentives stop
Companies mentioned: Apple, HTC, Hulu, Pandora, Shazam, SoundCloud, Spotify, YouTube