Games marketing bundle Available for a limited time
This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price.
Profiling single-player versus multiplayer gamers: A generational changing of the guard
Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will become increasingly important alongside single-player modes. Both segments will remain important for games companies to pay attention to in the mid to long-term. At the same time, audiences of both modes manifest differences in behaviour, including time and money spent, as well as technology ownership and social media usage – all of which are important to establish to enable games companies to effectively prioritise product roadmaps and design marketing strategies.
Entertainment spending by game genre fans 2022
This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments:
Games genre fan overlaps across entertainment
This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games genre. It includes the following games genre fan segments: