Fighting Free With Free How YouTube Usurped BitTorrent
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The 20,000 Foot View
Ever since Napster raised its head in 1999 the music industry has been fighting a rear guard action against free. BitTorrent picked up Napster’s baton and ran with it, begetting music industry’s cartoon villain The Pirate Bay. Now though free has both changed and achieved far greater scale through licensed streaming services. Peer-to-peer file sharing remains a part of the equation but is very much the poor relation and pales in comparison to YouTube’s reach. An entire generation of music fans has been weaned on free and the music industry finds itself at a decision point in which the future role of free must be reassessed.
Key Findings
- At piracy still a significant part of free music landscape but it no longer the force it was
- Mobile is new face of music piracy. rippers are used by of and free music downloader apps
- Mexico and have the highest rates of Sweden and Germany have the rates
- Mobile piracy more pervasive than ever was is more dangerous because it the veneer of legitimacy by on Apple’s and Google’s app
- Piracy free been usurped by licensed free: consumers stream audio for free stream videos for free
- YouTube has strong lead over audio streaming all markets except Sweden and US where its lead is than points
- Free streaming helped grow the free pie than it has stolen piracy’s only of consumers say they stopped or reduced using because streaming
- Free is cornerstone of music consumption among of under stream music videos free and stream audio for
- It is for a recalibration of free, a more evidence based role YouTube and a honing of freemium model
Companies mentioned in this report: Spotify, Pandora, Soundcloud, YouTube, Apple, Google, The Pirate Bay, Napster, BitTorrent