Reports Media & Marketing

Facebook Messenger User Profile Streaming Savvy Mainstream Messaging App Users

Report by Karol Severin
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20,000 Foot View:  Facebook Messenger has caught up with WhatsApp, boasting more than        billion Monthly Active Users (MAUs). Along with WhatsApp and Instagram, Messenger is part of Facebook’s bet on the future of audiences as they migrate away from social networks. Facebook’s messaging apps are the company’s gateway to owning as much as possible of consumers’ mobile life. But Facebook wants Messenger to be so much more than a messaging app. As messaging bots get better and more widespread, Facebook wants Messenger to become the command centre of consumers’ mobile lives with added functionalities like shopping, food delivery, taxi services and eventually gaming. 

Key Findings

           of consumers use Facebook Messenger weekly
  • Penetration of Facebook Messenger varies significantly between countries, ranging from        in Brazil to        in France
  •        of Messenger’s weekly users are female
  • Messenger users are relatively evenly distributed by age with        younger than       
  •        of Messenger users are streaming video subscribers compared to        of overall messaging app users and        of all consumers        of Messenger users watch YouTube compared to        of overall messaging app users and        of all consumers        of Messenger users are Free Music Streamers compared to        of all consumers 

Companies mentioned in this report: Candy Crush Saga, Facebook, Facebook Messenger, Instagram, WhatsApp, YouTube 

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