Reports Media & Marketing

Content Piracy Piracy Reinvented In The Streaming Era

Report by Mark Mulligan
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The 20,000 Foot View: Piracy was one of the original driving forces behind the digital content marketplace. Without Peer-to-peer        we may never have had Spotify, iPlayer or Netflix, all of which were direct responses to the demand and behaviours created by piracy. Now as streaming drives both music and video revenues,        is less central a force than it once was. In its place a new generation of streaming piracy alternatives are emerging, impacting music, TV and sports. 

Key Findings  

           piracy is a niche activity with just        video downloads from file sharing networks and        doing the same for music        of music        users are also video        users         of consumers across the US, Canada, Australia and the UK use unlicensed streaming sites to watch TV shows        of consumers stream sports content for free, representing        of regular TV sports viewers
  • Canada is a piracy hotspot, with the second highest rate of        video        and the second highest rate of streaming TV piracy       
  •        of        video users are aged under        and        are male, compared to        of streaming video piracy users aged under        and        that are male
  • Spotify users are nearly three times as likely to be music        users as overall consumers
  • Amazon Prime users are more than twice as likely to use streaming sports piracy as overall consumers

Companies and brands mentioned in this report:  ABC, Amazon Prime Video, BBC, Content ID, iPlayer, Napster, Netflix, Spotify, YouTube,        Reasons Why, American Gods, Big Little Lies, Bosch, Catfish, Chicago Fire, Daredevil, House Of Cards, Into The Badlands, Jessica Jones, Legends Of Tomorrow, Luke Cage, Man In The High Castle, Mary + Jane, Narcos, Peaky Blinders, Preacher, Revolution, Shannara Chronicles, Stranger Things, Teenwolf, The Grand Tour, The Last Kingdom, The OA, Transparent, Westworld

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