Content Connectors How the Coming Digital Content Revolution Will Change Everything
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The 20,000 Foot View
Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters of these devices are the most valuable paid content consumers across all content genres, not just the video for which Content Connectors are best known. These devices have already gained solid market traction but their combined potential is far greater. If this potential is realized Content Connectors will transform the relationship consumers have with content, driving paid content towards the mass market but also threatening to break down the dividing walls between multiple media industries.
Key Findings
- Home content is stuck in silos between and tablets and the TV. Connectors break down these silo of consumers have a Content Connector, with the US leading with Approximately million of the devices have been sold globally
- Content Connectors TV broadcasters by getting online onto the TV and TV by turning dumb TVs into TVs
- Content Connector are highly valuable consumers and more than twice as likely overall consumers to pay for forms of digital content
- Content Connectors drive a decline in overall consumption time by reducing media
- They may provide the opportunity for music finally establish a beachhead on TV, though with YouTube the likely winner of Content Connector Consumers are female, indicating that this is a technology category with true mainstream appeal
- Amazon, Apple Google have highly diverse ambitions are suitably different that the is likely to be able support all three
- Content Connectors an iPad moment for the room and may transform the of paid content across all genres
Companies mentioned in this report: Amazon, Apple, Google, Roku, Netflix, Hulu, Amazon Prime, Facebook, Twitter, YouTube, Samsung, Sony