Content Bubbles and Streaming Peaks Media And Tech Trends That Will Shape 2018 And Beyond
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The 20,000 Foot View: This report is a write up of key themes from one of MIDiA’s 2018 keynotes looking at the key trends, innovations and disruptions that will shape media and technology over the coming years. The full presentation is published online alongside this report.
Key Findings
- Much of vast amount of content, brands experiences built for Gen Zs ‘Baby Boomers’) are a product the VC bubble, which will when the tech majors are
- The tech (Alphabet, Amazon, Apple, Facebook) each their respective markets—a sign of market immaturity
- Regulation of tech majors could result in spin offs of divisions such YouTube, Instagram and Prime
- The FCC’s to roll back Obama-era net laws highlights that telcos are the squeezed middle between media distribution
- While media fight a rear-guard action to against distribution insurgents, telcos will start imposing their own rules tariffs
- Binge watching critical mass fast and is at the later stage of growth curve, but playlisting is out much earlier and at rates
- Both curated and user generated playlists are indicating that innovation is needed push adoption further
- Sports rights peaking, with the drop in Premier League domestic rights the evidence of the impending bubble
- Pay-TV budgets to drama will catalyse the in turn fuelling another content for drama that will also at some stage
- Until then TV will enjoy a renaissance with unprecedented creative freedom and bigger canvases to paint on
Companies and brands mentioned in this report: Century Fox, Alphabet, Amazon, Apple, AT&T, BT, DanDTM, DirecTV, Disney, Facebook, FCC, Instagram, Logan Paul, MySpace, Microsoft, Netflix, PewDiePie, the Premier League, Prime, Sky, Snapchat, Spotify, Sprint, Tidal, Windows Media Player, Zoella