Reports: video subscribers

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Managing Fandom
Competing For Audience Attention Across Content Formats

Georgia Meyer

November 2018

digital natives

Netflix

hulu

In the distributed digital landscape audience overlaps are sometimes unexpected and nuanced; the competition for attention goes beyond the simple binary choices of one TV show or another – i.e. video...

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Cover image for India’s Digital Consumers

Georgia Meyer

August 2018

Spotify

Google

Facebook

A large portion of the globe’s next one billion digital consumers are going to come online in India. These consumers are characterised by swift adoption of digital spending habits, having leapfrogged...

Advertising in China
Reaching the Most Digitally Savvy Consumers

Georgia Meyer

July 2018

emerging markets

music streamers

SVOD

Streaming, both music and video, are in the early follower phase of consumer adoption in China. While they are still niche consumer segments, their behaviours will become more widely adopted. Chinese consumers...

Reports: video subscribers

Managing Fandom Competing For Audience Attention Across Content Formats

India’s Digital Consumers Race to Win The Next Billion Intensifies

Advertising in China Reaching the Most Digitally Savvy Consumers

Managing Fandom
Competing For Audience Attention Across Content Formats

India’s Digital Consumers
Race to Win The Next Billion Intensifies

Advertising in China
Reaching the Most Digitally Savvy Consumers