Reports: Netflix

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Paid Versus Free
Monetisation In The Post-Sales World

Zach Fuller

February 2017

Apple

Apple

Spotify

As the app economy matures into an amorphous content landscape, a picture emerges of how free and pure subscription models impact the bottom-line of the creative industries across music, online video,...

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Netflix User Profile
Mass Market Streaming Video Users

Tim Mulligan

November 2016

Streaming video

Netflix

video subscriptions

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion...

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Variable Programming
How Online Video Is Shaking Off The Schedule Straightjacket

Tim Mulligan

September 2015

Netflix

tv networks

cord nevers

The advent of Video On Demand transformed the business models of the broadcast and pay-TV industries. Now it is set to have an equally disruptive impact on the nature of video content itself as the old...

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The Netflix Effect
How Netflix Is Changing The Rules For TV

Tim Mulligan

May 2015

Netflix

Pay-TV

traditional tv companies

Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through connected TVs it...

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Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Tim Mulligan

April 2015

US

Apple

YouTube

Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by the unique role played...

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Video Market Country Profile: US
The Global Online Video Powerhouse

Tim Mulligan

April 2015

Netflix

smart tvs

connected tvs

The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone...

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Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters...

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