Reports: mobile behaviour

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Over 50 And Mobile
Profiling The Underserved Older Mobile Consumer

Karol Severin

December 2016

mobile behaviour

50+ segment

50 year old

The over 50 segment has been one of the most neglected during the rise of mobile platforms, social media and digital entertainment. The neglect is understandable considering their well-earned reputation...

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Profiling The Mobile Messaging App User
Where Mainstream Mobile Users Are Heading

Karol Severin

May 2016

Consumer Behaviour

messaging platforms

Mobile messaging

With mobile messaging platforms playing an ever more crucial role in the distribution of mobile experiences, it is imperative that marketers, brands, and strategy teams develop deep familiarity with the...

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