Reports: iHeart

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Radio WAUs
Blurring broadcast lines

Annie Langston

July 2023

Spotify

Radio

iHeart

The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement so that it...

Podcasts and music streaming
Mirrored growth

Cover image for Podcasts and music streaming

Annie Langston

April 2023

Apple

iTunes

The economic recession, and related layoffs at major podcasting divisions, have some questioning the future of the format. However, podcasts are following a similar trajectory as music did in its transition...

Podcasts and radio
How radio can play by its own rules

Annie Langston

March 2023

Spotify

live

Radio

Radio set the stage for music streaming and podcasts, only to watch them take portions of its audience. However, there is a clear opportunity for radio companies to assert themselves in the podcast market,...

Podcast videos
Format blurring expands podcasts’ future

Annie Langston

February 2023

Creators

Apple

Spotify

Podcasts are breaking out of traditional audio and entering the video space, as nearly a quarter of consumers now watch podcast videos monthly. Visual elements for podcasts are becoming a crucial tool...

Podcast market value chain
The next investment is the listeners

Cover image for Podcast market value chain

Annie Langston

October 2022

Creators

Apple

Spotify

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place, it...

Podcast monetisation and remuneration
Balancing creator and platform needs

Cover image for Podcast monetisation and remuneration

Annie Langston

August 2022

Creators

Apple

Spotify

Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the podcast space, platforms...

Audio creators
The new creative frontier

Annie Langston

July 2022

Apple

Spotify

YouTube

While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance of independent...

Radio Is Streaming’s Next Frontier
How Streaming Will Disrupt Radio Like It Did Retail

Cover image for Radio Is Streaming’s Next Frontier

Mark Mulligan

November 2017

Streaming

Streaming Music

Apple

Streaming’s first achievement was becoming a long-term successor to retail, now it has its sights set on doing the same to radio. Even though the revenue per user is much smaller, the addressable market...