Reports: cannibalization

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Audio substitute threat
Measuring consumer time allocation

Rutger Rosenborg

February 2024

Streaming

cannibalization

Radio

All forms of entertainment compete not only for the same time, but increasingly for the same digital real estate. As audio streaming platforms move towards all-in-one access to multiple formats, both platforms...

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Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Mark Mulligan

October 2015

Subscriptions

music sales

music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue...

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The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Alun Simpson and Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through...

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