Reports: app buyers

Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

App Whales And Minnows
Segmenting Mobile App Buyers

Karol Severin

September 2015

arpu

mobile app economy

app buyers

Despite being small in number, app buyers are the bread and butter of the current mobile app economy accounting for the majority of global app revenue. But their behaviour is too often simply benchmarked...

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Mobile App Economy Forecast 2015-2020
The Emergence Of A Mature Market

Karol Severin

June 2015

arpu

average revenue per user

mobile apps

The global app economy is maturing. This transformation will bring a multitude of headline-worthy power shifts in the next five years. At the top, the share of global revenue will shift significantly between...

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Mobile App Payments
Fishing For Whales And Minnows

Karol Severin

June 2015

Freemium

app economy

in app purchase

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their...

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