Brazil music market Ready for prime time
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20,000 foot view:
Brazil’s large, youthful population has fully embraced streaming. It is now the country’s top consumption format and the source of 82% of its recorded music revenue. This is helping Brazilians’ strong connection to music reach across borders, with the Brazilian funk genre and artists like Anitta becoming global sensations. As a result, international players have their eyes on Brazil not just as an import market, but also a target for investment. Meanwhile, infrastructural challenges to the domestic music business are lessening. Using MIDiA Q2 2024 consumer data, streaming service market shares, and current and forecasted recorded music revenue, this report presents a snapshot of Brazil’s current and future music industry — an essential guide for any music company looking to invest, market, or launch in the region.
Key data and insights included in this report:
- Comparison of music consumption format in Brazil and all-country average
- Comparison of usage of music streaming apps in Brazil and all-country average
- Analysis of Brazilian music streaming app subscriber market shares
- Consumer openness to music from outside their native culture and language
- Brazilian recorded music market revenue forecast for 2024-2031
Survey data is based on MIDiA Research Consumer Survey Q2 2024 fielded in US, UK, Australia, Canada, Germany, France, Sweden, South Korea and Brazil, with focus on Brazil data and MIDiA Research Music Forecast 2024, Global, focusing on music revenue.
Table of contents:
Words: 3538
Pages: 18
Infographics: 5
Introduction
Figure 1: Assessing frequency of use for various audio formats
Figure 2: Brazilian app usage overview
Figure 3: Brazilian subscriber market shares
Figure 4: The international impact and opportunity
Figure 5: Brazilian recorded market revenue forecast, 2024 - 2031
Implications
Companies and brands mentioned in this report: Amazon Music, Amazon Music Unlimited, Amazon Prime, Android, Anitta, Apple, Apple Music, Believe, Billie Eilish, ByteDance, Carmen Miranda, Crowley Charts, Deezer, Flow Podcast, Getulio Vargas Foundation, Globo TV, Henrique & Juliano, International Monetary Fund, Ivete Sangalo, Iza, Jorge & Mateus, Jovem Pan, Kevin O Chris, KondZilla, Ludmilla, Marília Mendonça, MC Kevinho, MC Ryan SP, Mix FM, Podpah, Sepultura, Som Livre, Sony Music Group, Spotify, Taylor Swift, TIM Telecommunications, Tom Jobim, Transamérica FM, UnitedMasters, Universal Music, Warner Music Group, The Weeknd, and YouTube