Attention economy Reasons, not ways, to spend attention

Audiences are consuming in different ways, on different platforms, and at different times – from lean-back passive viewing, to lean-forward on-demand, lean-in social engagement, and lean-through creation. Web largely driven by AI, will not change this. However, the resulting content saturation (in addition to existing attention saturation) will inflate the existing challenges that entertainment companies face in vying for limited audience focus. Thus, it is important for all entertainment companies to understand where they are meeting their audiences, and why.

Companies and brands mentioned in this report: AOL, BandLab, BeReal, Facebook, GarageBand, Meta, Instagram, Myspace, Netflix, Snapchat, Sounds, Spotify, TikTok, Twitch, Twitter, YouTube

Already a MIDiA client?

Get full access to this report and assets

If this report caught your interest, get in touch with us today. Our reports are available for purchase and we provide subscription access to our full report library across this and all coverage areas.

Our client subscriptions include:

Full access to our extensive report catalogue
Best in class insights and data
Direct analyst guidance

I want to receive MIDiA's monthly newsletter

I want to receive marketing and communication updates from MIDiA Research, including emails about their services, events, and product updates

I understand that I can unsubscribe at any time and that my data will be processed in accordance with MIDiA Research's privacy policy

I want to join the MIDiA Panel

Panelists have the chance to participate in surveys and interviews about music and entertainment, and receive rewards in return. Panelists must be over 16.