Attention Economy Media Consumption Q2 2020
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The 20,000 Foot View: This report presents MIDiA’s 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour that reflects both the impact of longer-term shifts and the shorter-term effect for the US, UK, Australia, Canada, France and Germany.
Key Insights
- TV remains dominant entertainment format and benefited a COVID bounce: video formats for of all entertainment time TV nearly half of this
- Despite stellar during lockdown, video streaming was behind TV in 2020 with a share of entertainment time
- Audio accounted of entertainment time in 2020 that activity spread relatively evenly five formats, led by radio share of all time
- Digital-first entertainment for of all entertainment time
- Pure music account for of share of while audio books and podcasts share
- TV formats sports, streaming, TV) dominate viewing with share, led by TV
- Across 2019 2020 non-streaming music consumption was strongly with the clearest and consistent trend of all entertainment
- TV streaming, streaming and social video were main gainers compared to 2019
- Video accounts of combined monthly entertainment spend with traditional pay-TV accounting for thirds of that
- Music and have roughly the same penetration spenders and respectively) but games is times higher
- Audiobooks are far the most effective at consumption with an average dollar-per-hour of with music the least at
Companies and brands mentioned in this report: Amazon Music, Audible, Facebook, Netflix, Spotify, TikTok, Xbox Live, YouTube