App Store Economics Games Still Dominate But Charts Now Only Tell Part Of The Story
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20,000 Foot View: Since the end of 2014, the two big mobile app storeshave marked a rise in Social and Media Content apps. But only so much changehas taken place, with the underlying dynamics only modestly different nowcompared to months ago. For all the momentum of growth categories, app storeeconomics remain dominated by Games apps and by in-app purchases. However, witha growing amount of global app revenues unaccounted for by the app stores, andthe advent of new mobile experience distribution channels such as messengerbots, questions now arise about just how good a measure of the total appeconomy app store rankings still are.
Key Findings:
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of the top grossing chartsare Games, compared to just of the top Free apps
- Social apps Dating)account for of the Top apps
- The Top and Free bothhave the range app categories compared to only the grossing charts
- On average, needed monthly downloads to enter top grossing charts
- The top app has a monthlyaverage of downloads
- The average of monthly appdownloads in the free charts is million
- Streaming services formost music apps in the grossing charts, while musician apps in thepaid charts
- It costs milliondollars to enter the top a further million a month stay there
- Getting from to per chart position, while from to costs position
- With many increasinglyencouraging users to pay ‘off-portal’, stores now only capture a ofthe total app economy