After digital The search for a cheaper cultural moment

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Hanna Kahlert

October 2022

Audiences are becoming ever-more creative and this proclivity will come into its own over the coming period of economic, social, and political turbulence. To reconnect with each other while conserving their financial resources, these audiences will increasingly employ their digital-savvy pandemic learnings in the way that they consume entertainment itself.

Companies and brands mentioned in this report: Barlow and Bear, Disney+, GarageBand, Gentleminions, Netflix, Pandora, PirateBay, Pluto TV, Shazam, SoundCloud, Spotify, TikTok, Tubi TV, and uTorrent

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