Reports Music

Africa and Asia Music Repertoire Shares

Mark Mulligan
Cover image for Africa and Asia Music Repertoire Shares
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The 20,000 Foot View:  This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered. 

Key Findings

  • Digital music            in Kenya are predominantly African            free and focused on local            regional content with only Songa            major label content
  • Kenyan major            share is            local content            regional                       with gospel and Christian artists            most popular
  • Nigeria is            to some of the biggest            music stars and local streaming            Boomplay is focused on local           
  • Nigerian major            share is            local content            regional                       with Naija and its Afrobeat            Hip-Hop variations dominating listening
  • Kwaito, the            African take on house music            one of the country’s leading            with West African Afrobeat, Afropop            Gospel also popular
  • South Africa            label share is            local content            content            with international on           
  • Hong Kong            a competitive streaming market, with            MOOV and KKBox focusing on            tastes, while Apple Music and            cater to the expat community
  • Hong Kong            label share is            local content            content            with international on           
  • Japan is            competitive streaming market with services            as Line Music, Recochoku, D-Hits            AWA Music, as well as            main western services
  • Japan major            share is            local content            regional                       with international on            while J-Pop            streaming charts
  • Karaoke is            popular in Taiwan, with We            and Smule the top two            music apps in the market
  • Taiwan major            share is            local content            regional                       with international on            while J-Pop            streaming charts

Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hits, Emperor, Empire Mates Entertainment (E.M.E), Gallo, Google Play, HIM International, iTunes, Jooz, Just Music, King Records, KKBox, Linfair, Line Music, Made Men Music Group (M.M.M.G), Mavin Records, MOOV, MTN, Pony Canyon, QQ Music, Recochoku, Rock Records, Seed Music, Smule, Songa, Soulistic Music, Spotify, Star Entertainment, Victor Entertainment, We Sing, Y.B.N.L, YouTube