Push Notifications Vendor Landscape And Best Practices
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The 20,000 Foot View
In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications, but rather how to maximize their benefits while mitigating the risk of alienating users. A slew of companies is pouring into meet the demand of this growing marketplace, each with their own specific competencies, strengths and weaknesses. To provide a quantitative evidence base of push notification performance and best MIDiA Research acquired and aggregated data from leading app notification vendors, who represent over apps globally.
Key Findings
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of iOS users opt in to push notifications
of Android users opt in to push notifications
- Push notifications than doubles user retention rates– average one month retention rate users with enabled notifications is to of users with disabled notifications
- The average and three month retention rates also more than twice as for users with enabled notifications
- Capturing the of users in their notification is becoming increasingly difficult due growing competition
- Notifications strategies be crafted around where users in their respective lifecycles
- Notifications become to users when they fail deliver value that is equal greater than the effort they to make to pay attention them
Companies mentioned in this report: Accengage, Appboy, Donky, Kahuna, Localytics, Urban Airship