Live Entertainment Measuring Music's Place
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20,000 Foot View: The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’ and equally often, finding itself at the focus of consumer discontent over ticketing practices. None of which though, detracts from the fact that the live business is now the music industry’s senior partner, accounting for the majority of the revenue and growing at the labels’ expense. However, the outlook for live is far from pristine. Ticket price inflation is pushing market demand to its limit and may even be hindering the potential of the market, falling behind other forms of live entertainment.
Key Findings
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of consumers across the UK, Germany and Australia go to small gigs at least monthly
- Smaller venue have an average ticket price compared to for large venue of consumers go to the cinema every week, compared to that go to small gigs and big gigs
- Cinema has highest average number of annual per person but the second average annual spend of all entertainment
- Large venue cost per hour compared to theatre and musicals
- Small venue deliver more than times the for money per minute than gigs, costing per hour
- Music concerts for of all consumer live spend while cinema accounts for musicals and theatre combined represent
- Live music are album loyalists but favour over radio for discovery
- In years acts may be scarce due streaming today focusing on tracks artists and albums
Companies and brands mentioned in this report: eBay, GetMeIn, Seatwave, StubHub, Spotify, Ticketmaster