In-game spending

The ‘why’ and ‘what’ behind
in-game spending

Download free summary BELOW

The games market is facing growth challenges. But in-game spending is a key pillar of how consumers spend on gaming.

In-game cosmetics account for the most spending here, and they are on track to grow their share for the rest of the decade. But what kinds of cosmetics resonate with your fans? And what is working for your competitors?

Some of the biggest brands both inside and outside the gaming industry are already using this data to supercharge their strategies.

Download the sneak peek below to see why.

"Over 25% of in-game buyers purchase in-game items based on automotive, food and beverage, and sports brands."

Games are the new town square, especially for younger consumers. It is where they socialise, hang out with their friends, and express themselves. Understanding the ‘’why” and “what’’ behind in-game items will help you cater to this valuable audience.

Whether you are a consumer brand or a live-service developer, download this report to discover what gamers want.