Music is not a level playing field — it is a field of all levels

Cover image for Music is not a level playing field — it is a field of all levels

Photo: Spotify Explore

Photo of Tatiana Cirisano

by Tatiana Cirisano

18 Aug 2022

Share this article

Tags

Music streaming Music fandom fragmented fandom attention recession music business music marketing music catalogue Taylor Swift Drake beyonce Music

Roles

This blog post is relevant to the following roles

Marketing Strategy
We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also that new artists chasing success are competing ...

This post is for

MIDiA clients

Back to blog

For companies:

Become a MIDiA client

Access independent research and strategic insight designed for the entertainment economy.

  • Unlock our full report archive and exclusive client-only analysis.
  • Engage directly with MIDiA analysts through tailored briefings and advisory services.
  • Gain clear, actionable insights to support more confident decision-making.
Enquire about company access

Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.

There are comments on this post join the discussion.

Newsletter

Trending

Add your comment

Comments

jack
I know you're young and this is the way you see it through your eyes. The one thing that I feel for the new artists is that they think they can do everything on their own. Just because you put a song on any streaming platform the doesn't mean anyone will even hear your music. You need a team of professionals to help you out. Listen the old way and the new way works if you have a great song.
Laura J Curtin
I know you're young and this is the way you see it through your eyes. The one thing that I feel for the new artists is that they think they can do everything on their own. Just because you put a song on any streaming platform the doesn't mean anyone will even hear your music. You need a team of professionals to help you out. Listen the old way and the new way works if you have a great song.