Bifurcation Theory

Today's music industry is becoming two

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MIDiA's latest report, 'Bifurcation theory: How today's music business will become two' explores how current music industry challenges are leading to the creation of a new business, defined by two parallel consumer worlds. Here, streaming becomes more mainstream while non-DSP exerts a stranglehold on fandom and the creator economy.

Rather than simply describing what the future holds, we present a bold vision of how we think both sides of the music business equation should evolve. This is bifurcation theory.

Our experts share their perspectives on the bifurcating music business

Download the summary below for a sneak peek at the key ideas shaping the future of the music industry.