Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Could Facebook Be About To Get Into Premium Video Content?

Tim Mulligan

9 Mar 2016

Facebook

NFL

Online video

Last Thursday Variety reported that Facebook is considering bidding for the NFL streaming rights for Thursday night games. The National Football league is auctioning off the digital rights to stream 18...

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Netflix’s Global Learning Curve

Tim Mulligan

29 Feb 2016

mobile video

Netflix

Online video

Last Wednesday at the MMIX stream of Mobile World Congress in Barcelona, Scott Mirer, VP of the device partner ecosystem at Netflix gave a keynote speech where he shared newly acquired insights into global...

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US PAY-TV Disruption And Consolidation
How Streaming Video And Cord Cutting Are Re-Shaping US Pay-TV

Tim Mulligan

February 2016

US

cable tv

usa

2015 was a year of unparalleled transition for US pay-TV. AT&T’s acquisition of DirecTV catapulted the communications company to the front of the pack with a combined subscriber base of 26 million, reaching...

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Snapchat Video Comes Into Its Own

Tim Mulligan

18 Feb 2016

Grammys

Instagram

Mobile content

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the...

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Apple Get Into Scripted Drama With Dr Dre

Tim Mulligan

16 Feb 2016

Apple

apple music

Beats

The inevitable first shot by Apple in the video streaming originals battle has been fired. On Friday the Hollywood Reporter ran with the announcement that Apple was paying for media mogul Andre Young –...

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Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Miranda Sings

Native Content Creators

Netflix

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t...

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Why NBCUniversal's Decision To Bring The Kardashians & Co To Online Video Is A Smart Move

Tim Mulligan

11 Feb 2016

Critical Developments

Today NBCUniversal announced that it is launching a new SVOD (Subscription Video On Demand) Service focused on reality TV programming. This is a rare example of innovative thinking from a network in the...

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Google And The Battle For The TV Set

Tim Mulligan

2 Feb 2016

Amazon

Apple

Facebook

The Future of TV Coalition , a coalition of US Pay-TV companies whose 47 members include Comcast, Time Warner Cable, Charter Communications and Dish Network has reacted strongly to Google’s latest attempt...

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The Third Screen Revolution
The Explosion In Mobile Video

Karol Severin and Tim Mulligan

January 2016

content strategy

mobile video

content format innovation

Mobile might be eating the world, but is it eating video? The rapid uptake of mobile video consumption in recent years has captured the attention of many as it raises questions about where the future of...

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Why Netflix and Amazon Are Outbidding The Competition For The Best Of Sundance

Tim Mulligan

27 Jan 2016

Amazon

manchester by the sea

Netflix

Amid the cold wintery weather of Utah, something extraordinary is happening, and it is not just the annual Sundance Film Festival currently being held in the scenic location of Park City. For the world’s...

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Why Spotify Is Getting Into Video

Tim Mulligan

26 Jan 2016

Online video

Online video

short form video

This week looks set to herald the launch of video content on Spotify’s Android app with a video enabling update coming to the service’s iOS app coming later. Initially the video viewing functionality...

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Next Steps For Music Video
How Music Videos Miss Much Of The YouTube Opportunity

Tim Mulligan

January 2016

YouTube

twitter

music video

The music video has undergone a major transformation since its original conceptualization in the 1970s and commercialization in the 1980s. Originally a tool to drive sales, MTV transformed it into a product...

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How Pay-TV Can Get Netflix Off Its Front Lawn

Tim Mulligan

20 Jan 2016

emerging markets

Netflix

Online video

Amidst all the positive news about Netflix’s continuing growth story, some interesting points were touched upon in yesterday’s Netflix Q4 2015 Earnings Interview with analysts. Perhaps the most revealing...

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Why An Indie Film Streaming Service Looks To China To Disrupt Its Competitors

Tim Mulligan

19 Jan 2016

Media and Marketing

If one was to seek out two areas of video streaming that are currently wide open and waiting for consolidation then right at the top of that list would be film and the China market. Ever since last September...

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Is Apple Poised To Disrupt The Pay-TV Industry By Buying HBO?

Tim Mulligan

14 Jan 2016

Apple

HBO

Online video

As opportunities go, it doesn’t get much bigger than this: the opportunity to buy the most lucrative content creator in video. Rumours are running around that ( click here to see the Market Watch Article...

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Why Virtual Reality Will Not Break Through To The Mainstream in 2016

Tim Mulligan

13 Jan 2016

CES

occulus rift

Online video

The premier of Fox Home Entertainment’s second VR (Virtual Reality) content offering was received with much excitement at CES last week. 21st Century Fox’s blockbuster science fiction smash hit The...

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Netflix Has Now Achieved What Pay-TV Could Only Dream Of

Tim Mulligan

7 Jan 2016

international online video growth

Netflix

Online video

When Netflix’s CEO Reed Hastings gave his keynote presentation yesterday at CES in Las Vegas what caught the media’s attention was the scale of the Video Subscription Service’s global ambitions....

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The Birth of The ESPN For Video Games?

Tim Mulligan

5 Jan 2016

Activision Blizzard

Digital Media

ESPN+

Amidst all the Pay TV industry angst around ESPN, Disney’s troubled Sports-Network, a new venture has appeared which specifically aims to replicate ESPN’s business model. Activision Blizzard, the gaming...

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Disney At The End of 2015: A Tale Of Two Brands

Tim Mulligan

23 Dec 2015

Disney

ESPN+

lucas films

Friday’s downgrade of Disney stock by BTIG analyst Richard Greenfield to a sell rating was based upon the current travails of its Sports broadcasting flagship ESPN. This resulted in a 4% decline in Disney’s...

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Netflix Originals In Top Ten Google Search Rankings

Tim Mulligan

17 Dec 2015

google search

Netflix

Netflix originals

Amidst all the publicity around the most searched for terms on Google in 2015 was the revelation that not one, but three Netflix shows feature in the top ten trending TV Show searches globally. And these...

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