Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

How Streaming Is Changing The Music Industry

Mark Mulligan

29 Aug 2014

MIDiA Research has published a groundbreaking new report “Content Connectors: How the Coming Digital Content Revolution Will Change Everything”. The report reveals how Content Connectors, devices such...

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The Streaming Effect
Assessing The Impact Of Streaming Music Behaviour

Cover image for The Streaming Effect

Alun Simpson and Mark Mulligan

August 2014

Subscriptions

Streaming Music

Music Subscriptions

Streaming has arrived and is here to stay, that much is clear. What is not is how it will impact existing music revenue streams. Though neither a business model nor a product, streaming is the lens through...

Content Connectors
How the Coming Digital Content Revolution Will Change Everything

Cover image for Content Connectors

Mark Mulligan

August 2014

Subscriptions

Apple

Spotify

Content Connectors, devices such as Apple TV, Google’s Chromecast, Amazon Kindle Fire TV and Roku, are set to transform the way in which mainstream consumers interact with digital content. Current adopters...

Content Connectors: How The Coming Digital Content Revolution Will Change Everything

Mark Mulligan

4 Aug 2014

Approximately 35 million Content Connector devices have already been sold globally and according to a MIDiA Research consumer survey 10% of adult consumers now own one across the US, UK and Brazil. The...

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Global Music Forecasts 2014 to 2019
The Shift To The Consumption Era

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Mark Mulligan

July 2014

Subscriptions

Music revenue

Streaming

2013 was the recorded music industry’s 14th successive year of revenue decline. The prolonged death rattle of the CD continues to drag the global market down with it and things just got worse with the...

The Death of the Long Tail
The Superstar Music Economy

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Mark Mulligan

July 2014

music sales

Music revenue

Artists

The 21st century decline in recorded music revenues continues to send shockwaves throughout the music industry and although there are encouraging signs of digital-driven growth, the impact on artists is...

The Superstar Artist Economy
Artist Income and the Top 1%

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Mark Mulligan

July 2014

Music revenue

live music

live

Since the advent of piracy artists have been told that they need not worry about declining music sales because their core business is making money from live and merchandise. At a headline level, macro...

Samsung And The Smartphone Leader's Poisoned Chalice

Mark Mulligan

9 Jul 2014

Media and Marketing

Samsung just announced a forecast 25% profit drop in Q2 2014 results with softening smartphone sales the key culprit. Samsung is learning the same hard lesson that Nokia did: that the smartphone game is...

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MIDIA RESEARCH GLOBAL MUSIC FORECASTS

Mark Mulligan

8 Jul 2014

Today we published our global music forecasts. MIDiA Research clients can get immediate access to the report, entire data set and full presentation. To find out more about how to become a MIDiA Research...

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The Digitally Native Music Consumer
A Digital Native Music Behaviour Deep Dive

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Mark Mulligan

July 2014

Consumer behaviour

Streaming

Streaming Music

Natives and Immigrants demarcate the digital world. While Digital Immigrants bear the baggage of their analogue era past, Digital Natives have only ever know ubiquitous connectivity and content availability....

Media, Technology And The Innovator Hegemony

Mark Mulligan

1 Jul 2014

Media and Marketing

We are at critical juncture in the evolution of digital content. Digital consumption of content, spurred by accelerating adoption of smartphones and tablets, is crashing towards the mainstream, while traditional...

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Apple, Beats And Streaming's Mutual Fear Factor

Mark Mulligan

3 Jun 2014

Although the Apple-Beats deal is about far more than just streaming music, it is nonetheless an important part of the puzzle. Apple has been going slow with streaming, introducing cloud experiences (iCloud,...

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What 10 Million Spotify Subscribers Actually Means

Mark Mulligan

29 May 2014

Spotify today announced that it had hit its much anticipated milestone of 10 million premium subscribers. Make no mistake this is a highly significant achievement for Spotify itself and for the broader...

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The MIDIA Manifesto

Mark Mulligan

24 Apr 2014

Media and Marketing

Welcome to the MIDiA blog. MIDiA stands for Media Insights & Decisions in Action. Our mission is to help media and technology companies develop purposeful strategies quickly through market understanding,...

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Decoding the Digital Consumer
An Analysis of the Digital Music Behaviour of UK Consumers

Cover image for Decoding the Digital Consumer

Mark Mulligan

December 2013

Consumer behaviour

Music consumers

Subscriptions

10 years after the launch of the iTunes Store and 5 years after the launch of Spotify, digital music remains a largely niche sector, with the notable exception of YouTube. Despite a decade of contraction...

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