Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

MIDiA Data Point Of The Day: App Buyers

Mark Mulligan

23 Oct 2015

app buyers

apps

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers...

min read

Read more …

Global Music Forecasts 2015-2020
Declining Legacy Formats Cancel Out Streaming Growth

Mark Mulligan

October 2015

Subscriptions

music sales

Music revenue

In a few short years streaming has gone from being an interesting sideshow to the most important component of the recorded music market in terms of impact, innovation and disruption, though not in revenue...

Read more …

MIDiA Chart Of The Week: Online Video Subscriber Forecasts

Mark Mulligan

19 Oct 2015

Amazon

Chart Of The Week

Chart Of The Week

Over the last few years online video subscription services from the likes of Netflix, Amazon and Hulu havekick started a revolution in premium video that is threatening to disrupt the traditional TV business...

min read

Read more …

First Take: Electric Jukebox Aims To Take Digital Music To The Mainstream

Mark Mulligan

14 Oct 2015

Apple

awakening

awakening the music industry in the digital age

Back in 2009 I wrote a report at Forrester entitled ' Taking Digital Music To The Mainstream: The Music Product Features For The Living Room’ . In it I outlined a vision for a standalone, affordable...

min read

Read more …

MIDiA Data Point Of The Day: CD Buyers

Mark Mulligan

12 Oct 2015

CD

cd buyers

Data Point Of The Day

The CD is notdead, the walking dead perhaps, but far from finished. In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed, with...

min read

Read more …

Welcome To The New Look MIDiA Research

Mark Mulligan

9 Oct 2015

free music report

free report

midia

Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July...

min read

Read more …

MIDiA Chart Of The Week

Mark Mulligan

8 Oct 2015

Apple

apple app store

apps

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having...

min read

Read more …

MIDiA Data Point Of The Day

Mark Mulligan

8 Oct 2015

app deletion

app economy

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

min read

Read more …

Quick Take: Too Much Demand And Not Enough Television Talent

Mark Mulligan

7 Oct 2015

actors

Online video

Online video

So The Hollywood Reporter runs with a story about the tumultuous Fall Season for the American TV production community . It wasn’t meant to be this way, it was meant to be the scripted drama renaissance....

min read

Read more …

Sonos, Google And The Outlook For Connected Home Audio

Mark Mulligan

29 Sep 2015

chromecast

Chromecast Audio

connected home audio

There were two big announcements today in the connected home audio space. Sonos announced its new flagship Play5 speaker while Google launched its Chromecast audio , a streaming audio dongle that plugs...

min read

Read more …

Connected Home Audio Forecasts, 2015 to 2020
The Reinvention Of Hi-Fi

Mark Mulligan

August 2015

Streaming Music

Home audio

connected home audio

While the home hi-fi market was fading into irrelevance Sonos quietly set about reimagining the whole concept of in-home audio. Now connected home audio is coming of age, with Sonos the dominant player...

Read more …

The Digitally Native Music Consumer

Mark Mulligan

5 Aug 2015

digital music

digital natives

free music

MIDiA Research has published a new report looking at the music attitudes and behavior of Digital Natives. The report “The Digitally Native Music Consumer: A Digital Native Music Behaviour Deep Dive”...

min read

Read more …

Streaming Music Discovery
When The Journey Becomes The Destination

Mark Mulligan

July 2015

Streaming

free

Discovery

When YouTube first starting rising to prominence streaming music was still in its infancy. Thus even though royalty payments were far form setting the world alight, there was a clear case for YouTube views...

Read more …

Amazon Prime Music Shows Us Why Catalogue Size Doesn't Matter

Mark Mulligan

29 Jul 2015

Amazon

Amazon Music

Music streaming

This week Amazon launches its streaming music service Amazon Prime Music in the UK. Amazon has long been the sleeping giant of digital music. In the days of CD ecommerce it ruled the roost, the dominant...

min read

Read more …

Facebook Video
Not The Real Deal Yet But Could Still Unseat YouTube

Mark Mulligan

July 2015

YouTube

Online video

Facebook

Facebook is emerging as a serious challenger to YouTube and is building clear momentum that is giving the incumbent cause for concern in a way that few other short form challengers have yet managed to...

Read more …

A Glimpse Into the Future Of Video Consumption

Mark Mulligan

19 Jul 2015

Online video

disruption

ecosystems

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch...

min read

Read more …

On Demand In Demand
Meeting The Needs Of The On Demand Fan

Mark Mulligan

June 2015

Subscriptions

Streaming

US

2014 was undoubtedly streaming’s biggest year yet, growing by 39% and accounting for nearly a third of all digital revenues. But the market is a long distance yet from being in a position where it can...

Read more …

Apple Music, Pharrell Williams And The Exclusives Wars

Mark Mulligan

24 Jun 2015

apple beats

Apple Music

exclusive content

Apple’s forthcoming streaming service Apple Music has been making no end of headlines . So far Apple is coming out on top and the latest development shows just how Apple intends to fully use its power...

min read

Read more …

Music Publishing At A Cross Roads
How Streaming Is Transforming The Outlook For Music Publishers

Mark Mulligan

June 2015

music publishers

Subscriptions

Streaming

Everything starts with the song yet music publishers have often been the last part of the digital equation. Relative insulation from the effects of declining music sales have enabled publishers to have...

Read more …

Fighting Free With Free: How Youtube Usurped BitTorrent

Mark Mulligan

13 May 2015

bittorrent

free music

Freemium

MIDiA Research has published a new report: 'Fighting Free With Free: How YouTube Usurped BitTorrent'. What follows are a few highlights from it. The full report and its accompanying datasets are available...

min read

Read more …