Mark Mulligan | MIDiA Research

Music Consumer Segmentation 2016
Subscriptions Swell Aficionado Numbers

Cover image for Music Consumer Segmentation 2016

Mark Mulligan

July 2016

Midway through the streaming transition, consumer segmentation is more complex and nuanced than ever before. The traditional methods of segmenting by spending behaviour retain a core value, while those...

The State Of The YouTube Music Economy

Mark Mulligan

12 Jul 2016

Ad Supported

free Streaming

Music Streaming

In 2016, YouTube finds itself in yet another spat with rights holders and this time the labels have brought artists to the battlefield. Playing a starring role is the issue of Safe Harbour, the provision...

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State Of The YouTube Music Economy
Growing Tensions As Worldviews Collide

Cover image for State Of The YouTube Music Economy

Mark Mulligan

July 2016

Streaming

Streaming Music

YouTube

YouTube is the music platform of choice for Millennials and Gen Z and is by far the most widely used streaming service on the planet. But YouTube and music rights holders have never been the closest of...

SupaPass Joins The Artist Subscription Fray

Mark Mulligan

8 Jul 2016

artist apps

artist subscriptions

Disciple Media

Back in 2009, when I was at Forrester Research, I laid out the vision for the future of the album , an interactive artist subscription app that contained audio, video, exclusive content, social, lyrics,...

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Brexit Implications
How the UK's EU Exit Could Impact Media and Tech

Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

June 2016

Streaming Music

UK

Streaming Video

The UK’s vote to leave the European Union sent shockwaves that will continue to reverberate across the globe for years to come. While the potential geopolitical permutations may prove to be era defining,...

Yonder Music Unlocks The Emerging Market Opportunity

Mark Mulligan

27 Jun 2016

Axiata

Beyond Oblivion

celcom

One of the high profile digital music casualties of recent years was the failed ‘next generation’ service provider Beyond Oblivion. There were numerous factors behind Beyond Oblivion’s failure but...

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Quick Take: Brexit And The UK Media And Tech Sectors

Mark Mulligan

24 Jun 2016

brexit

EU

media companies

The UK referendum on membership of the European Union has resulted in a vote to leave. There could be countless implications for the UK media and tech sectors but smaller companies such as independent...

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Spotify, Pandora And YouTube: In Search Of The Real Value Of Free

Mark Mulligan

20 Jun 2016

David Touve

Freemium

per stream rates

The music industry remains in a fix over free. The freemium wars in late 2014 almost saw the freemium tier of Spotify turned off in the face of pressure from Apple’s Jimmy Iovine. The majors eventually...

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Chart Of The Week: Over Half Of App Users Enable Push Notifications

Mark Mulligan

16 Jun 2016

In the increasingly competitive app economy, push notifications and in-app messages are becoming crucial means of driving retention rates and other KPIs. The question is no longer whether to use notifications,...

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Soundcloud, Amazon, Tidal: Streaming’s Other Runners

Mark Mulligan

16 Jun 2016

Amazon

apple music

Music Streaming

Apple, Spotify and YouTube have all been grabbing the streaming headlines of late, albeit for different reasons. While these companies will continue to set the pace over the next couple of years (again,...

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Free Report - Cross Border Listening: Borderless Hits And Curated Playlists

Mark Mulligan

7 Jun 2016

Midem

Spotify

Streaming

On Fridayat Midem we launched our new report ‘Cross Border Listening: Borderless Hits And Curated Playlists’. MIDiA produced this report in conjunction with Midem for the 50th anniversary event and...

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Chart Of The Week: Online Video Subscriber Penetration By Age

Mark Mulligan

2 Jun 2016

Amazon

Amazon Prime

Amazon Video

Streaming video subscriptions are now firmly established as a key component of the pay-TV landscape and look set to be an even bigger part of its future. With Netflix leading the way, SVOD is gaining ground...

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Guvera's IPO Raises More Questions Than It Answers

Mark Mulligan

1 Jun 2016

Ad Supported

AMMA

australia

Australian streaming music service Guvera has announced its long-anticipated IPO on Australia’s ASX exchange in July. Guvera has always been an intriguing component of the digital music landscape. On...

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Decoding The Live Event Consumer
How Social Media and Smartphones Are Redefining Live Experiences

Cover image for Decoding The Live Event Consumer

Mark Mulligan

May 2016

live music

concert goers

gigs

The prolonged decline of the recorded music business is a mirror opposite of the dynamic growth in the live music sector, which itself is just one part of a booming live event marketplace. In the age of...

Cross Border Listening
Borderless Hits And Curated Playlists

Mark Mulligan

May 2016

Streaming

Streaming Music

curation

The US and the UK have long dominated the global music industry, thanks in no small part to the benefit of having that most exportable of languages English as their mother tongue. A heritage of decade...

The 2 Spotify Charts You Need To See

Mark Mulligan

25 May 2016

Major labels

music rights

Music Streaming

Tuesday’s media scrum around Spotify’s financials illustrate that whatever ground Apple and Tidal may have made in recent months, Spotify clearly remains the poster child / bellwether for streaming....

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The Digital Music Week In Review 20 5 16

Mark Mulligan

20 May 2016

adele

BPI

digital music

This is first in a semi-regular round up of what’s caught our eye in digital music over the last week: Facebook’s Slideshow could kill off Flipagram but I wouldn’t be so so worried if I was Musical.ly,...

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Chart Of The Week: Music Aficionados

Mark Mulligan

16 May 2016

Chart Of The Week

consumer segmentation

Music

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the...

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Chart Of The Week: Mobile App Discovery

Mark Mulligan

10 May 2016

app funnel

app marketing

Chart Of The Week

Mobile apps are the defining characteristic of the smartphone era and revenue and adoption both continue to boom. A growing marketplace of companies is evolving to help mobile app companies manage the...

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$500 Million Muscial.ly Shines Harsh Light On Music Licensing Strategy

Mark Mulligan

9 May 2016

Music

Readers of the Music Industry Blog ma y remember a post I wrote there a few months ago on music messenger apps and the 15 second song. We will be writing a MIDiA report on music messaging apps over the...

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