Video Creator Tools
Keep up with the latest in the video creator economy
Our mission is to illuminate every step of the video creator value chain with insights and analysis that can empower strategic decision-making. While supportive of a fair and sustainable landscape for video creators, we are neither critics of, nor apologists for, technology's disruptive impact on entertainment.
Our analysts are also creators, who go beyond MIDiA's data sets to ensure a forensic eye for detail is married with experience from the field. By setting our video creator analysis within the context of adjacent coverage areas in music, games and social, MIDiA can truly reflect the cross-entertainment consumption habits of today's entertainment consumers.
Would you like to stay up to date with our video creator economy coverage? Sign up to our mailing list to receive updates and latest insights. You will also receive access to a complimentary infographic for our latest report Video Creator Tools | Software User profile.
What's new?
Reports
Our latest report dives into how the video creator software market is evolving fast. AI tools are carving out new workflows, and the democratisation of video creation is increasing demand from social video creators and professional videographers. Editing software and plugins remain key to monetisation, but challenges are emerging from subscription-adverse creators and users brought up on a diet of free tools.
As the creator landscape grows, so does the variety of workflows, motivations, and ways in which different types of creators want to engage and pay. There is no silver bullet to appease all creators.
Understanding the nuances between different creator types is crucial to effectively address each one. This report analyses creator software usage and behaviours of video creators. It focuses on their roles, software tools used, income and spending behaviours, perspectives on AI tools, creative motivation, most important workflow moments, tools needed and most common pain points.
If you're a MIDiA subscription user, you can access the full report below
Want a sneak peak into what the report has to offer? Download our complimentary infographic diving into some key insights within the report.
Blog posts
Understanding creators to harness the monetisation opportunities
Ben's latest blog discusses how videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite for traditional video creators in TV and film and those with vast followings on social video platforms. However, a growing number of consumer creators are entering the market, while enterprises and communications professionals are stepping up their video creation output to reach customers quickly.
Want access to our recent and upcoming reports?
Explore MIDiA's video creator platform Subscription
You will get access to reliable, data-driven video creator economy resources and sector experts through our end-to-end intelligence platform
Reports
Every month, our clients receive fresh reports, providing role-based insights to meet your needs.
Data Explorer
Clients have full access to Data Explorer, our cloud database where they can compare bespoke segments, make custom queries, and more, using the full range of our global survey data, market models, and forecasts.
Enquiries
Our analyst team is on-call for our clients, ready to answer questions, explore data and trends, and provide recommendations. Think of us as your own team of industry experts, embedded within your firm.
What we can offer you
Our data offers market sizing of the video creator economy, as well as creator behaviours and preferences to explain how and why they create, who they are, where they are, and what makes them tick.
- Video creator surveys | MIDiA's own creator panel enables us to deliver surveys of video creators encapsulating roles, software and hardware tools, sophistication, earnings, spending behaviours, pain points, motivations, AI perspectives, workflows and types of content created
- Creator tools revenue forecasts | Revenue forecasts to 2031 broken down by software and hardware, including video editing, AI tools, creative tools, camera, camera equipment and audio
- Creator revenue forecasts | Total creator revenue to 2031, including subscription and tipping, an advertising revenue
- Creator user forecasts | Total number of creators and video creators to 2031, including penetration
- Consumer surveys | Quarterly surveys of 9,000 entertainment consumers fielded across nine markets capturing the consumption behaviours spanning video, music, games and social media
Contact us!
Do you want more information about MIDiA or how we can support your business goals? Visit our contact us page, fill out the form and we will get back to you within 1 working day.
Meet our analyst
Ben Woods
Video Analyst at MIDiA Research
Ben is focused on social video and the creator economy. Before joining MIDiA, he spent 13 years as a journalist, where he won several industry awards. He is also a content creator on the livestreaming platform Twitch.
MIDiA Resources
What our analysts are writing about weekly
Unpacking AI’s threat to video creator hardware
Conference season shows video industry sharpening the focus on interactive content and AI tools
The price of AI creator tools is on the rise, but will consumers pay for them?
The battle has begun to own the creator through all-encompassing ecosystems
Our latest video creator tools reports
Video creator tools
Software user profile
The state of the video creator economy
Creativity in a streamlined world
AI and the future of hardware Video creator talent index
The rise of AI co-pilots in video creation and consumption
Webinars
Watch our latest webinar on Video Creator Tools
On June 26, 2024, MIDiA hosted the first webinar on video creator tools based on our upcoming "State of the video creator tools economy" report.
The webinar featured a keynote presentation from our video analyst, Ben Woods, and a lively discussion with our expert panelists: Scott Levine, CPO at Brightcove; Terri Morgan, co-founder of LumaTouch; Vikram Chalana, CEO of Pictory; and Matthew Collings, head of product at Krotos. The discussion was moderated by MIDiA's lead video analyst, Tim Mulligan.